Verified 15 September 2026.
The United States is on the official non-Shop and Shop incentive lists. The self-serve ladder here is the same five rungs you see on TikTok ads coupon: $200 / $500 / $1,000 / $4,000 / $6,000, paid in USD, clocked from registration.
This page is only what is different when the Ads Manager is registered in the US. Full who-qualifies rules: eligibility. Country list: countries.
What is the same as every other live market
- Partner-link attach at signup.
- Highest tier only. Tax does not count.
- $6,000 rung issues when you cross, usually 1–3 business days. Lower rungs wait until day 31.
- One pass per TikTok For Business entity.
- Shop-linked and Business Center children are usually on a different stack.
Do not reprint the SOP here. Claim order: how to claim.
What is different in the US
Currency. The coupon card is USD. Do not convert a US account to VND math.
Floors. Campaign $50/day, ad group $20/day. Same official floors. US In-Feed CPM usually sits in the $6–$13 band, so a $200 tier is a short test, not a channel verdict. Pricing.
iOS / ATT. US iOS inventory is thinner than pre-ATT. Events API + a clean pixel matter more here than in most APAC markets. If events are broken, you will spend the match learning nothing.
AMEX track. Separate from the $6,000 ladder. Historic official program: US new advertiser, spend $50, get $100 promotional credit, form + 10-digit Ads Manager ID. That card has its own page: TikTok ads AMEX. Do not add $100 to the $6,000 table.
Lead-gen seasonal. Sometimes a second spend/get that only counts Lead Generation campaigns. Lead-gen credit.
Shop. US is on the Shop incentive list. Seller Center path, not Promotions on this ladder. Shop vs lead-gen.
Check before you fund a US account
- Open the partner page from a US IP, no VPN.
- Registration country = United States.
- Day 0: Tools → Payments → Promotions → Earning. Empty tab = stop.
- Payment method that clears USD plus tax.
- Do not create the account under an agency Business Center that already took an incentive.
Creative research for US In-Feed: filter Creative Center Region = United States. Creative Center.
Events API day-0 checklist (US)
US iOS inventory is thinner than pre-ATT. A match spent on a deaf pixel is just an expensive test.
- Pixel + Events API both live before the first $50.
- Purchase / Lead (or your actual optimization event) firing in Test Events, not only PageView.
- CAPI event_id deduped against the browser pixel so you do not double-count.
- Domain verified. Broken events + $6,000 cash is how people write “TikTok doesn’t work” posts.
- If you cannot instrument Events API this week, do not open the account. The 30-day clock does not wait.
Creative Center: Region = United States, last 7 and last 30 days, your industry. Copy duration and hook from ads that already spent. Creative Center.
USD invoice vs consumed spend
US sales tax / advertiser VAT can sit on the invoice. The ladder counts consumed media.
| You think you spent | Billing → Transactions (media) | Rung you actually hit |
|---|---|---|
| $6,000 card charge, ~8% tax | ~$5,550 | $4,000 |
| $6,600–$7,200 card, tax included in the plan | $6,000+ media | $6,000 |
| $1,000 campaign table, tax extra | ~$920–$1,000 | Confirm in Billing, not the campaign chart |
AMEX / Chase / Stripe cards can clear billing and still fail promotion review if the BIN is prepaid. Fail the card on a $1 auth, not on day 28.
State targeting (California vs Texas) does not change the coupon. The offer is on the advertiser, registered United States.
TikTok Shop US is a separate coupon in Seller Center. If the Shop already advertised, the Ads Manager ladder is often closed. Shop credit. Historic AMEX track: AMEX.
US payment, tax, and ATT notes that waste the match
- Sales tax / advertiser VAT can sit on the invoice. The ladder counts consumed media, not the card charge. Open Billing → Transactions and add the tax line to your runway. A $6,000 “budget” that includes 8% tax is ~$5,550 of qualifying spend — that is the $4,000 rung.
- AMEX / Chase / Stripe cards can clear billing and still fail promotion review if the BIN is prepaid. Fail the card on a $1 auth, not on day 28.
- iOS 14+ / ATT. US in-feed is not 2019. If you optimize for Purchase and the pixel is browser-only, you will spend the match training a deaf model. Events API before day 0.
- State targeting does not change the coupon. California vs Texas is a campaign setting. The offer is on the advertiser, registered United States.
- TikTok Shop US is a separate coupon in Seller Center. If the Shop already advertised, the Ads Manager ladder is often closed. Shop credit.
Creative Center filter: Region = United States, last 7 and last 30 days, your industry. Copy duration and hook from ads that already spent, not from a US viral organic.